Toucan Sam is a blue anthropomorphic toucan the colors of his bill correspond to the three original Froot Loop colors. Toucan Sam has been the mascot of Froot Loops since its first appearance. Although the marketing side of Kellogg's misleadingly sold the idea that each individual loop color was a different flavor, Kellogg's has acknowledged that all share the same fruit-blend flavor. Different methods of production are used in the UK where, due to the lack of natural colourings for yellow, red and blue, Froot Loops are purple, green and orange, and the loops are also larger in size. Originally, there were only red, orange and yellow loops, but green, blue and purple were added during the 1990s. Kellogg's introduced Froot Loops in 1963. †Percentages are roughly approximated using US recommendations for adults.
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